January 1, 2020 Color Combination
Forget orange – gray is definitely the new black. Sales in gray kitchens, cars and clothes have soared in recent years because it is such an adaptable neutral. Gray can be warm or cool, hard or soft, it is exceptionally versatile and flattering.
In their design vision, AirBnb states they strive to use a universal visual language, given their worldwide presence. Also, each tiny communication material (such as this banner) should comply with their design guidelines, which includes colors, typography, icons and information architecture.
This is a scheme that includes one primary and two complementary colors, plus an additional color that highlights the accents. An example: blue-green, blue-violet, orange-red, orange-yellow.
This twosome is successful because neither are vying for attention. They are close in terms of saturation – or in non-designer jargon – the shade intensity. If either, or both, were brighter they would clash.
The combination works because it creates ultimate balance. Black is strong and dominant and white is peaceful and pure. From a tonal point of view they are polar opposites, but it is this contrast that makes black and white so effective together.
This green on green falls in to the same category as the monochromatic color scheme above, but it is much easier to work with (especially in the natural tones). For interior design, this combination works well next to wood. In fashion, it looks expensive, especially when worn with metallic (use rose gold for extra trendy points!). Green is also gender neutral and suits most skin tones and hair colors.
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