Adreanna Perrier January 1, 2020 Color Combination
One of the first things you should do if you want to step up your creative game is to get confident about choosing color combinations. Knowing what colors go together is a skill in itself and it can have a positive impact on all areas of your life.
A variation on the complementary color combination. In this case, you take one primary color and two complementary ones (the colors that lie on both sides of the primary color’s antipodes on the color circle). The effect created by such a scheme is just as contrasting as the one before but slightly less intense. If you feel confident about using the complementary scheme, use the split complementary instead.
Purple works well for marketing because it is so vibrant and pops off the page. This is one of the reasons why we chose it as our primary brand color! It is also super versatile and goes well with many other colors, such as green, red and orange. But for a really cool color combination, try matching it with this warm pink/nude color. This particular shade is sophisticated and understated and gives balance to the rich and robust purple.
We can’t talk about trending colors without having Ultra Violet near the top of the list. This vivid, bold shade was the Pan tone Color of 2018 and it will continue to feature the next 12 months too.
Trying to choose the best color combinations for your on-line banners can be a daunting task, given the crowded display advertising market.
As we move further into the digital age, there is a growing effort to keep our feet planted in the real world. As stress and pressure increases, there’s more emphasis than ever to embrace the natural, wholesome and healthy aspects of life. In 2017, the Pan tone Color of the Year was called Greenery and it truly reflected this movement.
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