Faunia Pichon January 1, 2020 Color Combination
Individually, they can be overwhelming in large doses, but when placed side-by-side the two colors enhance each other. From a visual perspective, black becomes darker and white is highlighted. The results are clean, crisp and contemporary. Black and white is popular in all areas of design. Graphic designers and marketers use it to deliver powerful and clear messages, and it is a staple part of the fashion industry.
This is a scheme that includes one primary and two complementary colors, plus an additional color that highlights the accents. An example: blue-green, blue-violet, orange-red, orange-yellow.
Complementary (also known as supplementary or contrasting) colors are colors that sit opposite of each other on the color circle. The combination of such colors creates a vivid and energizing effect, especially at maximum saturation.
Trying to choose the best color combinations for your on-line banners can be a daunting task, given the crowded display advertising market.
As such, Amazon found it suitable for the joy of the shopping fever.
Another combination that challenges the rules is this tomato red and dusky pink. Red and pink can sometimes be an eye-watering combination, and not in a good way! But it can work – the important thing to get right is the balance of tones.
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