Faunia Pichon January 1, 2020 Color Combination
Another combination that challenges the rules is this tomato red and dusky pink. Red and pink can sometimes be an eye-watering combination, and not in a good way! But it can work – the important thing to get right is the balance of tones.
Used most often in bold tones to grab attention, this year’s trend is in tweaking the saturation of either shade. This pastel take of the complementary blue and orange doesn’t diminish its effect. The energy from this blood orange shade sets off the soft powder blue perfectly. Blue is widely used to represent business and is always effective in marketing and promotion but the pop of orange shows that you are not afraid to stand out.
Using pale shades of sky blue and earthy brown is a sure way to induce a state of calm and relaxation. No wonder Airbnb used this palette for their display ads. Their promise could be summed up to: this is the kind of life and experiences you’d enjoy when booking accommodation through our platform, one-on-one hosting, friendship, and above all the quietness of an isolated shore, far from the madding crowd of the city.
When it comes to classic color combinations, it doesn’t get any more timeless than black and white. But timeless doesn’t mean stagnant. From looking at 2020’s trend predictions, we can see that black and white is going to be huge.
Say you want to inspire your audience – or make them feel happy or calm. Using the right color combinations can reinforce your intentions. Brands need to think about color combinations across many areas like logos, websites, marketing materials, merchandise, and social media. It’s not enough to work with just one color, the real magic lies in knowing what 2 or 3 colors go together and being able to pick compelling color combinations. Ensure brand consistency by documenting which colors and combinations people should use. Document commonly used colors and hex codes in an internal wiki.
Red and pink are also a monochromatic color scheme which makes for a complementary palette. Monochromatic means that they exist in the same color family. White, gray or black can be added to the base hue, which in this case is red. Mixing these together can create a variety of tints, shades and tones, such as pink.
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