Damiane Dumont January 1, 2020 Color Combination
A Triad is a combination of 3 colors that are equidistant from each other on the color circle. It produces a high contrast effect while preserving ’harmony.’ Such a composition looks vibrant even when you use pale and unsaturated colors.
From a communication perspective, the color combination of blue and orange has been used in countless posters, adverts and campaigns over the years. It is a highly effective method of catching an audience’s eye.
As we move further into the digital age, there is a growing effort to keep our feet planted in the real world. As stress and pressure increases, there’s more emphasis than ever to embrace the natural, wholesome and healthy aspects of life. In 2017, the Pan tone Color of the Year was called Greenery and it truly reflected this movement.
Let’s start with business. Once you gain an understanding of what different colors mean, you’ll see how they can influence perceptions. You can then use this to your advantage. If you want to make your audience feel something, color can help to achieve this. And it remains the same whether you are choosing colors for a flyer, a business card or choosing the perfect color combination for your website.
This twosome is successful because neither are vying for attention. They are close in terms of saturation – or in non-designer jargon – the shade intensity. If either, or both, were brighter they would clash.
This is a surprisingly cool color combination because it is unexpected. This sorbet mint is fresh, zingy and very much on-trend. Pastels have been prominent for some time now and show no signs of diminishing. The inky navy color is deep, rich and almost masculine. When they converge the result is interesting and elegant.
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