Damiane Dumont January 1, 2020 Color Combination
Trying to choose the best color combinations for your on-line banners can be a daunting task, given the crowded display advertising market.
Finding a correct color combination is one of the most important steps in designing a stylish and holistic look. This is why we’re offering you this cheat sheet, so you’ll always hit the bullseye when choosing clothes and interior decor.
The classic pairing of blue and orange never fails to inspire; it is another good example of when opposites attract. The cool tones of blue emphasizes the warmth that orange radiates. This pairing is often found in nature too and is meant to be comforting and familiar to the human eye.
A variation on the complementary color combination. In this case, you take one primary color and two complementary ones (the colors that lie on both sides of the primary color’s antipodes on the color circle). The effect created by such a scheme is just as contrasting as the one before but slightly less intense. If you feel confident about using the complementary scheme, use the split complementary instead.
Is there anything more uplifting than a bright burst of turquoise? It is such a refreshing color that conjures up images of tropical waters and sunny skies. Turquoise is also unique in that it manages to be serene and idyllic as well as vivid and dramatic.
In their design vision, AirBnb states they strive to use a universal visual language, given their worldwide presence. Also, each tiny communication material (such as this banner) should comply with their design guidelines, which includes colors, typography, icons and information architecture.
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