Damiane Dumont January 1, 2020 Color Combination
When it comes to classic color combinations, it doesn’t get any more timeless than black and white. But timeless doesn’t mean stagnant. From looking at 2020’s trend predictions, we can see that black and white is going to be huge.
Orange is the happy marriage of yellow and red and it conveys warmth, positivity, joy, and enthusiasm.
Why not try out each of these color combinations on one of our many easily-editable templates in Design Wizard. Simply copy the accompanying hex code into the custom color palette in the app and your template’s colors will change instantly. So take notes, start your own color combination chart and get creative.
In a study called The Impact of Color in Marketing, researchers found that people can make up their mind about product choices based on colors alone in less than 90 seconds. What’s even more interesting is that the “use of colors can contribute not only to differentiating products from competitors but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products.”
Further, they used white and black to balance this sweet indulgence and twist the ad a bit into a more serious atmosphere. White balances the feast while black introduces an element of premium treats.
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