Damiane Dumont January 1, 2020 Color Combination
Using pale shades of sky blue and earthy brown is a sure way to induce a state of calm and relaxation. No wonder Airbnb used this palette for their display ads. Their promise could be summed up to: this is the kind of life and experiences you’d enjoy when booking accommodation through our platform, one-on-one hosting, friendship, and above all the quietness of an isolated shore, far from the madding crowd of the city.
Used most often in bold tones to grab attention, this year’s trend is in tweaking the saturation of either shade. This pastel take of the complementary blue and orange doesn’t diminish its effect. The energy from this blood orange shade sets off the soft powder blue perfectly. Blue is widely used to represent business and is always effective in marketing and promotion but the pop of orange shows that you are not afraid to stand out.
We can’t talk about trending colors without having Ultra Violet near the top of the list. This vivid, bold shade was the Pan tone Color of 2018 and it will continue to feature the next 12 months too.
From a communication perspective, the color combination of blue and orange has been used in countless posters, adverts and campaigns over the years. It is a highly effective method of catching an audience’s eye.
A walk through the theory of colors and a look at our list of 40 curated color palettes will provide you with all the knowledge you need to start designing a fantastic banner today.
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