Denissa Antoine January 1, 2020 Color Combination
Technically the tones should conflict, but in reality the subdued rich navy offers a solid base for the vivacious mint. The darker hue acts as an anchor without being stark. This palette would be wonderful when worn together or as a living room or bedroom color scheme. The colors also work particularly well when used in typography.
In a study called The Impact of Color in Marketing, researchers found that people can make up their mind about product choices based on colors alone in less than 90 seconds. What’s even more interesting is that the “use of colors can contribute not only to differentiating products from competitors but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products.”
A combination of 4 colors that are equidistant from each other on the color circle. In this case, the colors differ from each other in tone, but are also complementary. This creates a dynamic, vivid, and playful effect. An example: violet, orange-red, yellow, blue-green.
This color combination is natural and youthful and could be used for inspirational communication. Give a firm farewell to the dark days of winter with these gorgeous colors!
Trying to choose the best color combinations for your on-line banners can be a daunting task, given the crowded display advertising market.
A walk through the theory of colors and a look at our list of 40 curated color palettes will provide you with all the knowledge you need to start designing a fantastic banner today.
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