Denissa Antoine January 1, 2020 Color Combination
Individually, they can be overwhelming in large doses, but when placed side-by-side the two colors enhance each other. From a visual perspective, black becomes darker and white is highlighted. The results are clean, crisp and contemporary. Black and white is popular in all areas of design. Graphic designers and marketers use it to deliver powerful and clear messages, and it is a staple part of the fashion industry.
This is a scheme that includes one primary and two complementary colors, plus an additional color that highlights the accents. An example: blue-green, blue-violet, orange-red, orange-yellow.
Another combination that challenges the rules is this tomato red and dusky pink. Red and pink can sometimes be an eye-watering combination, and not in a good way! But it can work – the important thing to get right is the balance of tones.
We’ve been used to associate this dark shade of blue with the uniforms of the navy officers and thus with the qualified and skilled establishments. Actually, dark blue has been used as a color for the navy officer uniform since 1748 when the British Royal Navy introduced it for the first time.
For many people, turquoise is the color of summer, so combining it with a soft, sandy shade creates a natural, harmonious balance. This neutral color wouldn’t win any prizes on its own but when laid alongside turquoise it becomes warm and golden. You can almost smell the salty sea breeze!
Purple is a strong and powerful color with positive connotations like magic, luxury and creativity. For such an attention grabbing color, it’s still surprisingly uncommon. In fashion and interiors it tends to be used sparingly, but if there was ever a time to go crazy with purple, it is now.
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