Denissa Antoine January 1, 2020 Color Combination
Color knowledge can help you to make better choices in terms of buying clothes, shoes, decorating your home, even everyday communication! Life, in general, can be easier when you know what color goes with what.
There is an old saying that claims, blue and green should never be seen without a color in between! While this is often true, there are exceptions to every rule – navy and mint is one.
Complementary (also known as supplementary or contrasting) colors are colors that sit opposite of each other on the color circle. The combination of such colors creates a vivid and energizing effect, especially at maximum saturation.
A combination of 4 colors that are equidistant from each other on the color circle. In this case, the colors differ from each other in tone, but are also complementary. This creates a dynamic, vivid, and playful effect. An example: violet, orange-red, yellow, blue-green.
Trying to choose the best color combinations for your on-line banners can be a daunting task, given the crowded display advertising market.
Why not try out each of these color combinations on one of our many easily-editable templates in Design Wizard. Simply copy the accompanying hex code into the custom color palette in the app and your template’s colors will change instantly. So take notes, start your own color combination chart and get creative.
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