Denissa Antoine January 1, 2020 Color Combination
Let’s start with business. Once you gain an understanding of what different colors mean, you’ll see how they can influence perceptions. You can then use this to your advantage. If you want to make your audience feel something, color can help to achieve this. And it remains the same whether you are choosing colors for a flyer, a business card or choosing the perfect color combination for your website.
Orange is the happy marriage of yellow and red and it conveys warmth, positivity, joy, and enthusiasm.
Red and pink are also a monochromatic color scheme which makes for a complementary palette. Monochromatic means that they exist in the same color family. White, gray or black can be added to the base hue, which in this case is red. Mixing these together can create a variety of tints, shades and tones, such as pink.
Black is also the color of nobility and elegance. But Adobe doesn’t play the game of the elites here. The trick is that Adobe is playing with concepts, by playing with colors and fonts: young generation (red, blue), education (dark blue), skills, the aspiration to high-class (black).
The combination works because it creates ultimate balance. Black is strong and dominant and white is peaceful and pure. From a tonal point of view they are polar opposites, but it is this contrast that makes black and white so effective together.
Individually, they can be overwhelming in large doses, but when placed side-by-side the two colors enhance each other. From a visual perspective, black becomes darker and white is highlighted. The results are clean, crisp and contemporary. Black and white is popular in all areas of design. Graphic designers and marketers use it to deliver powerful and clear messages, and it is a staple part of the fashion industry.
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