Georgine Cordier January 1, 2020 Color Combination
Technically the tones should conflict, but in reality the subdued rich navy offers a solid base for the vivacious mint. The darker hue acts as an anchor without being stark. This palette would be wonderful when worn together or as a living room or bedroom color scheme. The colors also work particularly well when used in typography.
We can’t talk about trending colors without having Ultra Violet near the top of the list. This vivid, bold shade was the Pan tone Color of 2018 and it will continue to feature the next 12 months too.
In a study called The Impact of Color in Marketing, researchers found that people can make up their mind about product choices based on colors alone in less than 90 seconds. What’s even more interesting is that the “use of colors can contribute not only to differentiating products from competitors but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products.”
Purple works well for marketing because it is so vibrant and pops off the page. This is one of the reasons why we chose it as our primary brand color! It is also super versatile and goes well with many other colors, such as green, red and orange. But for a really cool color combination, try matching it with this warm pink/nude color. This particular shade is sophisticated and understated and gives balance to the rich and robust purple.
One of the first things you should do if you want to step up your creative game is to get confident about choosing color combinations. Knowing what colors go together is a skill in itself and it can have a positive impact on all areas of your life.
Further, they used white and black to balance this sweet indulgence and twist the ad a bit into a more serious atmosphere. White balances the feast while black introduces an element of premium treats.
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