Chante Louis January 1, 2020 Color Combination
In a study called The Impact of Color in Marketing, researchers found that people can make up their mind about product choices based on colors alone in less than 90 seconds. What’s even more interesting is that the “use of colors can contribute not only to differentiating products from competitors but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products.”
Traditionally gray has a reputation of being flat or dreary, and there are times when that still applies (clouds, I’m looking at you!). But grays status has been elevated of late, and now it is synonymous with sophistication.
This color combination is natural and youthful and could be used for inspirational communication. Give a firm farewell to the dark days of winter with these gorgeous colors!
For many people, turquoise is the color of summer, so combining it with a soft, sandy shade creates a natural, harmonious balance. This neutral color wouldn’t win any prizes on its own but when laid alongside turquoise it becomes warm and golden. You can almost smell the salty sea breeze!
Trying to choose the best color combinations for your on-line banners can be a daunting task, given the crowded display advertising market.
Why not try out each of these color combinations on one of our many easily-editable templates in Design Wizard. Simply copy the accompanying hex code into the custom color palette in the app and your template’s colors will change instantly. So take notes, start your own color combination chart and get creative.
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