Chante Louis January 1, 2020 Color Combination
So here you are, trying to put together a stunning banner that will measure up to your client’s expectations, outshine the big brands and appeal to online users to click the button. No worries, things are not as complicated as they seem!
Used most often in bold tones to grab attention, this year’s trend is in tweaking the saturation of either shade. This pastel take of the complementary blue and orange doesn’t diminish its effect. The energy from this blood orange shade sets off the soft powder blue perfectly. Blue is widely used to represent business and is always effective in marketing and promotion but the pop of orange shows that you are not afraid to stand out.
In their design vision, AirBnb states they strive to use a universal visual language, given their worldwide presence. Also, each tiny communication material (such as this banner) should comply with their design guidelines, which includes colors, typography, icons and information architecture.
Another combination that challenges the rules is this tomato red and dusky pink. Red and pink can sometimes be an eye-watering combination, and not in a good way! But it can work – the important thing to get right is the balance of tones.
Forget orange – gray is definitely the new black. Sales in gray kitchens, cars and clothes have soared in recent years because it is such an adaptable neutral. Gray can be warm or cool, hard or soft, it is exceptionally versatile and flattering.
Individually, they can be overwhelming in large doses, but when placed side-by-side the two colors enhance each other. From a visual perspective, black becomes darker and white is highlighted. The results are clean, crisp and contemporary. Black and white is popular in all areas of design. Graphic designers and marketers use it to deliver powerful and clear messages, and it is a staple part of the fashion industry.
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